Beverage alcohol is an important element in communities and social relationships throughout the world. When consumed responsibly, our products contribute to memorable experiences and social activities. As a result, it is important to promote our products in a manner consistent with responsible consumption.
- Brass Ring Spirit Brands only markets products to adults of legal drinking age.
- Brass Ring Spirit Brands recognizes that consumption of beverage alcohol by minors is dangerous and unhealthy.
- Brass Ring Spirit Brands advocates a strict stance on responsible consumption of beverage alcohol. This includes acknowledging the harm of excessive or irresponsible consumption by adults.
- Brass Ring Spirit Brands is committed to being a responsible member of the beverage alcohol community by monitoring all marketing, promotions and communications for generally acceptable messages and practices.
Brass Ring Spirit Brands makes every effort to comply with applicable government and industry standards regarding marketing and communications domestically and internationally. In many cases, relevant standards are established by a trade organization representing the interests of the industry. However, when regulations in localities or cultures exceed those outlined in this CSRS in stringency or scope, all Brass Ring Spirit Brands employees, representatives and agents will abide by those regulations. Conversely, where standards for the beverage alcohol industry have not been established, this CSRS will act as the standard.
While this CSRS cannot address every present and future circumstance, Brass Ring Spirit Brands will abide by it in spirit where applicable. All employees, representatives and agents of Brass Ring Spirit Brands are expected to comply with both the letter and the spirit of the CSRS.
In the case of the U.S., Brass Ring Spirit Brands recognizes the Distilled Spirits Council of the United States (DISCUS) “Code of Responsible Practices for Beverage Alcohol Advertising and Marketing,” adopted in October 2003, as the “industry standard.” The DISCUS Code represents a common standard for the U.S. beverage alcohol industry to respect.